Amazon.com Radical Redesign: What You Can Learn

shutterstock_117069988Bryan’s recently pointed out hidden secrets of the Amazon Shopping Cart and how Amazon was testing a new look for their “ready to buy” area and even potentially changing the iconic rounded rectangle “add to cart” button they have used since the mid 90s for a rectangular, flat designed one.

We’ve recently caught another test:

Before:

Screen Shot 2013-08-15 at 11.22.58 AM

After:

On_Photography__Susan_Sontag__9780312420093__Amazon.com__Books

 

They are moving their website design to a cleaner and flatter design. There areĀ pros and cons to using a flat design, especially with mobile users. However, they are doing there redesign exactly the way everyone should. They roll out section by section to understand the data and key performance metrics related to that specific change. Then when they finish rolling out each part of the redesign they can understand what areas need to prioritized focus for further optimization. Are you planning your redesign this way?

 

*Image courtesy of Shutterstock