Amazon.com Radical Redesign: What You Can Learn

shutterstock_117069988Bryan’s recently pointed out hidden secrets of the Amazon Shopping Cart and how Amazon was testing a new look for their “ready to buy” area and even potentially changing the iconic rounded rectangle “add to cart” button they have used since the mid 90s for a rectangular, flat designed one.

We’ve recently caught another test:

Before:

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After:

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They are moving their website design to a cleaner and flatter design. There are pros and cons to using a flat design, especially with mobile users. However, they are doing there redesign exactly the way everyone should. They roll out section by section to understand the data and key performance metrics related to that specific change. Then when they finish rolling out each part of the redesign they can understand what areas need to prioritized focus for further optimization. Are you planning your redesign this way?

 

*Image courtesy of Shutterstock

Jeffrey Eisenberg (4 Posts)

Jeffrey Eisenberg is one of the pioneers of data-driven marketing optimization, with clients like HP, Google, ICE, Dell and Salesforce . Jeffrey is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action” & “Waiting For Your Cat to Bark?”. He has written for publications like Forbes.com, ClickZ Network, and eMarketing & Commerce Magazine. He served as keynote speaker for both North American and international interactive marketing conferences like PubCon, Dreamforce, Search Engine Strategies, plus iCon Text. Eisenberg speaks Spanish with native fluency and has transacted business in 26 countries.


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