Three co-founders. A start-up. A long-term commitment to experimentation and testing. Business began to blossom, and today, the organization is entering a period of hyper-growth. This has been Anthony’s enviable experience shepherding www.revzilla.com. In the beginning, nobody needed to convince co-founder Anthony of data’s value, but he has found it’s not necessarily leadership he needs to persuade to make testing and experimenting a company-wide effort.
Anthony has learned letting institutional knowledge for testing reside with top leadership is not an effective organizational strategy. While all levels within a company need to be involved in testing efforts, he encourages businesses to identify a process, define a framework, then “make sure someone with the bandwidth can at least own it.”
Speaking from the position of leadership, Anthony has more to say about fitting data, testing and experimentation into a business’s mindset. Give him a listen.