Revving up a Data-Driven Culture: Anthony Bucci

DSC_0067Three co-founders. A start-up. A long-term commitment to experimentation and testing. Business began to blossom, and today, the organization is entering a period of hyper-growth. This has been Anthony’s enviable experience shepherding www.revzilla.com. In the beginning, nobody needed to convince co-founder Anthony of data’s value, but he has found it’s not necessarily leadership he needs to persuade to make testing and experimenting a company-wide effort.

Anthony has learned letting institutional knowledge for testing reside with top leadership is not an effective organizational strategy. While all levels within a company need to be involved in testing efforts, he encourages businesses to identify a process, define a framework, then “make sure someone with the bandwidth can at least own it.”

Speaking from the position of leadership, Anthony has more to say about fitting data, testing and experimentation into a business’s mindset. Give him a listen.

Bryan Eisenberg (10 Posts)

Bryan Eisenberg is a keynote speaker and the coauthor of the Wall Street Journal, Amazon, BusinessWeek, and New York Times bestselling books "Call to Action," "Waiting For Your Cat to Bark?," and "Always Be Testing." Bryan was been recognized by eConsultancy members as one of the top 10 User Experience Gurus, he was selected as one of the inaugural iMedia Top 25 Marketers, and a DMEF Rising Star Award winner in 2010. He is also cofounder and chairman emeritus of the Web Analytics Association now the Digital Analytics Association. Bryan serves as an advisory board member of SES Conference & Expo, the eMetrics Marketing Optimization Summit, and several venture capital backed companies. He works with his coauthor and brother Jeffrey Eisenberg. You can find them at BryanEisenberg.com.


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